The 6 most frequent mistakes

1. Choosing premises on rent alone

A bad location will never be profitable, however cheap it is. Prioritise visibility, footfall and proximity to residential areas.

2. Under-sizing the machinery

You open with the bare minimum to save money but, in peak season, queues form and you lose customers. Plan for growth from day one.

3. Cutting corners on chemicals

A "cheap" detergent means poorly washed laundry, complaints and lost customers. The real cost per cycle is higher.

4. Forgetting preventive maintenance

Without periodic Machine Clean, the washing machine builds up scale and odour-causing deposits. By the time the problem appears, you have already lost customers.

5. Not analysing the competition

You open without knowing the prices or services of nearby competitors. The result: you are priced out of the market or you dump your prices.

6. Neglecting customer experience

Interior cleanliness, lighting, Wi-Fi, comfortable seating. Perceived quality accounts for 50% of the value.

Planning your first opening?

Free pre-opening technical consultancy to make sure you avoid these mistakes.

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